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Background.

 

A former womenswear designer that is London Based.
Ive been in the Industry since 2013 with a depth of experiences.
ANGELEYE was my previous role, I left in 2021, a brand that is sold globally through distributors, online and with concessions such as Silk Fred, Lipsy, ASOS, Debenhams & Little Black Dress.

An experienced multi-products designer that specialised in women's and girl's wear design.
I would consider woven dresses and blouses as my strengts, but also have experiences with jersey, knit, soft tailoring, denim, prints, embroideries & embellishments.
I have experience styling the total look & co-ordinate photoshoots, I also produce the graphics for marketing materials which includes look books, flyers and line sheets.

 
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Industry.

 

Graduated with a 2.1 in BA Fashion at the University for the Creative arts.
I’ve worked mainly for commercial brands but also with the suppliers side working alongside for highstreet clients.
At Innocence I was working for some of the younger high-street retailers such as Primark, Newlook, Boohoo and TK Maxx to name a few.

 

Work History.

ANGELEYE - Designer - Nov 2017 – Nov 2021

Innocence Clothing - Junior Designer - Aug 2015 - Nov 2017

Yumi - Junior Designer-May 2014 - July 2014

Design Assistant - May 2013 - July 2013

Red or Dead - Design Intern -Sept 2013

National Youth Theatre - Supervisors Assistant -July 2013 – Sept 2013

Costume Member - July 2012

Achievements.

Collaboration with Jia Zeng. Award Show & Exhibition 2017

GFW2014 Finalist 

Winner of Red or Dead Industry Focused Project 2013

National Youth Theatre Member Since 2012

Experience.

  • Womenswear

  • Girlswear

  • Woven

  • Jersey

  • Knit 

  • Denim 

  • Soft Tailoring

  • Embroideries 

  • Embellishments

  • Prints

  • Graphic 

  • Photography

  • Look books

Creation

 
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Design.

My design background is quite commercial with a fashion element, Im quite contemporary and feminine, a mix of minimalism and prints..

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Misson.

My mission is to create versatile pieces that become wardrobe favourites. 
Easy to wear yet flattering pieces that women can love and rewear over and over again

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Empowering.

To empower women to feel confident,
In styles that are elegant, classy and glamourous.
Developing product with a flattering shape.

 
 
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You have to appreciate every single day that you are alive

“Life is a little bit like a garden,
You have to find some time to plant the seeds
for beautiful flowers to grow”

-Oscar De La Renta-

Get in touch.

For any enquires or consultations please fill in below form to connect with me!

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AE Autumn Winter 2020